1. Uncover your brand
The first step when it comes to identifying how to brand yourself online is uncovering your brand. This is a key component to making sure that you are represented positively and accurately online.
Branding yourself is not an act or a show you put on for others. Your brand reflects who you are at your core. The qualities that define you as a person should shape your brand too. These attributes are unmistakable.
If I asked ten members of your family how they would describe you, they would likely describe you by using a few key words. Identifying the heart of who you are is key when undergoing the process of branding yourself appropriately.
To help you in this self-discovery phase, here are a few questions to ask yourself:
What are my biggest strengths?
What am I most passionate about?
What makes me unique?
2. Establish a presence.
You’re being Googled by friends, colleagues, and potential customers, so make sure your branded content is what people find when they Google your name. One way to do this is to build a basic online presence through your own website or blog.
For example, you can purchase your full name as a domain name (yourfullname.com). By developing either a static website or a blog under your domain name, you will own the first result for your name in Google and other search engines. This should be a separate site than your company’s website. After purchasing your domain name, add your picture, a bio, your email address, and links to the rest of your presence (Facebook, LinkedIn, Twitter). This way, people can get in touch with you in their medium of choice. Claim your name before someone else does. While search engines will pick up on your social media pages, having your own domain will produce a more finite result.
3. Build your platform.
Get out there and start building credibility and visibility consistently. Spread the message about what you do, who you work with and the impact you make. Methods include: in-person networking, writing blog posts of your own or contributing to others, doing interviews, creating social media posts and participating in speaking engagements at related industry conferences.
Lastly, always remember the golden rule of successful branding: be authentic. Think about the type of client or customer you would like to work with, simply share the benefits of what you do or sell, stand out with a style and story that’s unique to you, and build out a platform using your own ideas and expertise. Have fun and happy branding!
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